Madeline Montoya

M.M is a multidisciplinary designer and photographer with a concentration in editorial design and art direction. She is currently a Junior Designer at Domino Magazine, an active freelancer for Man Repeller, and is open for other collaborations.

Mercato Centrale (In Progess)

Branding, Design

Spring 2018

A wordmark designed for the Mercato Centrale in Florence, Italy. The mark centers around the idea of wayfinding, an activity encouraged by the active tourist experience the Market ensures. The curvature of the origonal mark was then applied in various ways to the business card and invitation for a fictious event, to allow the shape to simulate different pathways varioys tourists will take.