Madeline Montoya is a designer majoring in communication design and marketing at Washington University in St. Louis. She is currently finishing her thesis, working as Co-Editor-in-Chief at Armour Magazine, and freelancing for Man Repeller


Mercato Centrale (In Progess)

Branding, Design

Spring 2018

A wordmark designed for the Mercato Centrale in Florence, Italy. The mark centers around the idea of wayfinding, an activity encouraged by the active tourist experience the Market ensures. The curvature of the origonal mark was then applied in various ways to the business card and invitation for a fictious event, to allow the shape to simulate different pathways varioys tourists will take.